Description
Routledge Political Advertising in the United States 2nd Edition 2021 Softbound by FRANKLIN FOWLER
Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. _x000D_Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. _x000D_Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising._x000D__x000D_New to the Second Edition _x000D__x000D__x000D__x000D_Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. _x000D_Addresses the interference of foreign actors in elections and their connection to political advertising. _x000D_Expands the discussion of digital political advertising and incorporates this topic into every chapter. _x000D_Adds a new chapter specifically addressing digital ad content and spending. _x000D_Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising._x000D_Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes._x000D_