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MANCHESTER UNIVERSITY PRESS Politics And Propaganda Weapons Of Mass Seduction by Index by Caroline Wilding , Nicholas O'Shaughnessy
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O'Shaughnessy is Professor of Marketing and Communication at the University of Keele. -- . Part I. Women's Health: 1. Health professional role; 2. Women and health; 3. Behaviour and mental health; Part II. Early Life: 4. Hormones and early development; 5. The female child and adolescence; Part III. Reproductive Years: 6. Prepregnancy and antenatal; 7. Labour and childbirth; 8. The newborn infant and postnatal care; 9. Pregnancy problems; 10. Induction of labour, assisted delivery and postnatal problems; 11. Obstetric emergencies; 12. Sexual health; 13. Common concerns; Part IV. Middle Years: 14. Health promotion and disease prevention; 15. Common complaints; 16. Pre-cancer and cancer; Part V. Older Years: 17. Ageing and its problems; Part VI. Women and Illness: 18. Surgical, medical and research issues for women.