Description

Pricing Strategy is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm’s profits through creating and capturing customers. With each price decision opportunity, this book highlights the stakeholder’s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influences that should guide the decision. To address the fundamental pricing challenges, the book has been structured into four parts: Setting the Price, Managing Price Variances, Establishing Price Structures, and Pricing Strategy.

More Details about Pricing Strategy

General Information  
Author(s)Smith
PublisherCengage Learning
Edition1
ISBN9788131528389
Pages340
BindingPaperback
LanguageEnglish
Publish YearJuly 2015