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CENGAGE Principles Of Microeconomics 7Th Edition 2014 Edition by N. Gregory Mankiw | Mark P. Taylor
With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."--N. Gregory Mankiw. Part I: INTRODUCTION.1. Ten Principles of Economics.2. Thinking Like an Economist.Appendix: Graphing: A Brief Review.3. Interdependence and the Gains from Trade.Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.4. The Market Forces of Supply and Demand.5. Elasticity and Its Application.6. Supply, Demand, and Government Policies.Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.7. Consumers, Producers, and the Efficiency of Markets.8. Application: The Costs of Taxation.9. Application: International Trade.Part IV: THE ECONOMICS OF PUBLIC SECTOR.10. Externalities.11. Public Goods and Common Resources.12. The Design of the Tax System.Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.13. The Costs of Production.14. Firms in Competitive Markets.15. Monopoly.16. Monopolistic Competition.17. Oligopoly.Part VI: THE ECONOMICS OF LABOR MARKETS.18. The Markets for the Factors of Production.19. Earnings and Discrimination.20. Income Inequality and Poverty.Part VII: TOPICS FOR FURTHER STUDY.21. The Theory of Consumer Choice.22. Frontiers in Microeconomics.Glossary.Index.