Description
Palgrave USA Principles of Retail Management Indian Edition by Rosemary Et'el Varley
DESCRIPTIONThe text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.The text takes a natural progression through general analysis of the Retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues.The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is ideal, pedagogically, for a student market.CONTENTSPART 1What is Retailing?Retail Organisations and FormatsRetailing and the Competitive EnvironmentRetail CustomersPART 2Formulating Retail StrategyImplementing Retail StrategyRetail LogisticsRetail TechnologyPART 3Retail LocationVisual MerchandisingRetail BuyingRetailing Own BrandsRetail PricingRetail PromotionsRetail ServicePART 4International RetailingInternet RetailingLegal and Ethical IssuesPART 5Case studiesInformation SourcesGlossaryReferencesIndexABOUT THE AUTHORROSEMARY VARLEY is a Senior Lecturer in the Business School, Huddersfield University. Prior to that she worked in the retail sector. Rosemary set up the Marketing, Retailing and Distribution undergraduate degree at Huddersfield.MOHAMMED RAFIQ is a Senior Lecturer in the Business School, Loughborough University.