Description
Taylor & Francis Ltd Psychology Of Investing 7th Edition by John R Nofsinger
* Covers a wide array of behavioural finance topics, including a rich selection of academic research, as well as theory drawn from established and emerging areas * Very accessible writing style helps students who are not finance specialists understand the concepts, while still retaining the attention of those with more in-depth knowledge * Experiential examples and end-of-chapter questions help students test their understanding * New content on fintech and cryptocurrencies, the role of social media in investing, generational biases, and the covid-19 pandemic * A dedicated chapter on the physiology of investment explores the latest research from genetics and neuroscience in informing investment behaviour, with new content on generational biases * More international examples, including from Asia and Africa, increasing the book's relevance for globally focused behavioural finance courses * Online supplements comprising student quizzes and an instructor manual and slides for lecturers.show more