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Oxford University Press Public Relations Principles And Practices by Iqbal Sachdeva
Public Relations: Principles And Practices Is A Comprehensive Textbook Designed For Under- And Post-Graduate Degree/Diploma Students Of Mass Communication Corporate Communications And Public Relations (Pr). The Core Concepts Of Pr Have Been Explained Through Numerous Examples Exhibits Tables And Illustrations.Divided Into Five Parts The First Part Fundamentals And Emergence Gives An Overview Of Pr And Acquaints The Readers With The Emergence Of Pr. The Second Part On Process And Practice Discusses In Detail The Pr Window For Developing A Pr Programme Which Includes Scanning The Environment Creating A Communication Plan/ Strategy Implementing The Plan And Measuring Its Impact. The Third Part On Skills Focusses On Key Communication And Negotiation Skills Which Are Essential For Pr Professionals.The Part On Applications Discusses Pr Relations With Several Publics Like Customers Dealers Vendors Employees Investors And Media; And Key Issues Like Corporate Social Responsibility Community Relations Event Management Crisis Management Government Pr Lobbying And Institutionaladvertising. The Section Also Deals With Corporate Image Corporate Identity House Journals And Pr Ethics. The Final Part On Support Service Elaborates On The Role And Structure Of Pr Agencies.Students Of Media Studies Aspiring To Be Public Relations Professionals Will Find This Book Highly Useful For Its In-Depth Coverage Of The Key Pr Concepts. The Book Will Also Serve As A Handy Tool For Practicing Pr Professionals.
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