Description
Arjun Publishing House Public Relations : Strategies and Concepts by N Prabhakar and N Basu
Public relations is the art of creating mutual understanding between an organisation and its various publics including group or groups of people whose opinion has a direct bearing on the functioning of an organisation. It is an effective way to achieve smooth relationships, safeguard reputation, promote sales and build a corporate image. This book is designed to explain various strategies used by the modern age PR practitioners for successful public relations. It describes the use of mass media and other tools of communication for achieving public relations objectives. For teachers, students and professionals in the field of public relations and mass communication, the book is destined to become a highly valuable reference tool.