Description

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

More Details about Qualitative Research Methods For Media Studies

General Information  
Author(s)Brennen Bonnie S
PublisherT and F India
ISBN9780415890229
Pages248
BindingPaperback
LanguageEnglish
Publish YearJanuary 2015