Description
ROUTLEDGE Questionnaire Research A Practical Guide 4Th Edition 2014 by Mildred L Patten
- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. - Each chapter is structured around easy-to-follow guidelines. - Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. - This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.- Exercises at the end of each chapter allow students to practice their newly acquired skills.- Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. - Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. - We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects. Chapters1. Planning Questionnaire Research2. Writing Items to Collect Factual Information3. Writing Items to Collect Demographic Information4. Writing Items to Measure Attitudes5. Writing Items to Evaluate Products, Services, and Programs6. Conducting Item Try-Outs and an Item Analysis 7. Preparing a Questionnaire for Administration 8. Selecting a Sample of Respondents9. Preparing Statistical Tables and Figures 10. Describing Averages and Variability 11. Describing Relationships12. Estimating Margins of Error13. Writing Reports of Questionnaire ResearchAppendix A: Questions on Race Used in the 2010 CensusAppendix B: Sample Cover Letter for a Questionnaire Appendix C: Sample Informed Consent FormAppendix D: Sample Follow-up PostcardAppendix E: Table of Random NumbersAppendix F: Introduction to Statistical SignificanceAppendix G: Other Computational ProceduresAppendix H: Sample Questionnaire: Attitudes Toward Statistics Questionnaire Appendix I: Sample Questionnaire: Campus Bookstore EvaluationAppendix J: Checklist of Guidelines