Description
Taylor and Francis Radio Station Broadcasting Podcasting And Streaming 10Th Edition 2018 Edition by John Allen Hendricks, Bruce Mims
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources. Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau About the Authors Preface . . . Paul McLane of Radio World Acknowledgments What's New to This Edition of The Radio Station CHAPTER 1 State of the Industry CHAPTER 2 Station Management CHAPTER 3 Music Programming and Consultancies CHAPTER 4 Sales CHAPTER 5 News, Talk, and Sports CHAPTER 6 Research CHAPTER 7 Promotion CHAPTER 8 Production CHAPTER 9 Engineering CHAPTER 10 Careers Appendices Glossary Index