Description
CENGAGE INDIA Retail Management 2017 Edition by J. K. Nayak, Prakash C. Dash
Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. Chapter 1 Introduction to RetailingChapter 2 Retailing in IndiaChapter 3 Consumer Behaviour in RetailingChapter 4 Retail StrategyChapter 5 Value Delivery Through Retail ModelChapter 6 Mall Development in IndiaChapter 7 Retail Site LocationChapter 8 Store Layout and DesignChapter 9 Financial StrategyChapter 10 Manpower StrategyChapter 11 Supply Chain ManagementChapter 12 Customer Relationship ManagementChapter 13 Managing MerchandisingChapter 14 The Method of Merchandise PlanningChapter 15 The Methods of Product ProcurementChapter 16 Retail PricingChapter 17 Retail CommunicationChapter 18 Managing a Retail StoreChapter 19 Retail BrandingChapter 20 Customer Services in RetailingChapter 21 Internationalisation of RetailChapter 22 Retail Management Information SystemsChapter 23 Online RetailingGlossaryIndex