Description
Taylor and Francis Routledge Companion To Transmedia Studies 1St Edition 2019 Edition by Matthew Freeman, Renira Rampazzo Gambarato
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms. Part 1: Industries of Transmediality1 Transmedia Film: From Embedded Engagement to Embodied ExperienceSarah Atkinson2 Transmedia Documentary: Experience and Participative Approaches to Non-Fiction TransmediaJoakim Karlsen3 Transmedia Television: Flow, Glance, and the BBCElizabeth Evans4 Transmedia Telenovelas: The Brazilian Experience Inara Rosas and Hanna Nolasco5 Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise LicensingWilliam Proctor6 Transmedia Publishing: Three Complementary CasesAlastair Horne7 Transmedia Games: Aesthetics and Politics of Profitable Play Helen W. Kennedy8 Transmedia Music: The Values of Music as a Transmedia Asset Paola Brembilla9 Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned EventsRenira Rampazzo Gambarato10 Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation Ethan Tussey11 Transmedia Social Platforms: Livestreaming and Transmedia Sports Portia Vann, Axel Bruns and Stephen Harrington12 Transmedia Celebrity: The Kardashian Kosmos-Between Family Brand and Individual StorylinesSarka Gmiterkova13 Transmedia Attractions: The Case of Warner Bros. Studio Tour-The Making of Harry PotterMatthew FreemanPart 2: Arts of Transmediality14 Transmedia Storytelling: Character, Time, and World-The Case of Battlestar Galactica Melanie Bourdaa15 Transmedia World-Building: History, Conception, and Construction Mark J. P. Wolf16 Transmedia Characters: Additionality and Cohesion in Transfictional HeroesRoberta Pearson17 Transmedia Genres: Form, Content, and the Centrality of MemoryColin B. Harvey18 Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory Donna Hancox19 Transmedia Photography: Implicit Narrative from a Discrete MomentKevin Moloney20 Transmedia Indie: Creativity Outside Hollywood Erica NegriPart 3: Practices of Transmediality21 Transmedia Adaptation: Revisiting the No-Adaptation Rule Christy Dena22 Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of StoryJeff Gomez23 Transmedia Production: Embracing Change Robert Pratten24 Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the BeastAnna Kerchy25 Transmedia Franchising: Driving Factors, Storyworld Development, and Creative ProcessPeter von Stackelberg26 Transmedia Distribution: From Vertical Integration to Digital Natives Elizabeth Evans27 Transmedia Branding and Marketing: Concepts and Practices Max GiovagnoliPart 4: Cultures of Transmediality28 Transmedia Archaeology: Narrative Expansions across Media Before the Age of ConvergencePaolo Bertetti29 Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers Jenny Kidd30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation Paul Booth 31 Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic CirculationMatt Hills32 Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular FranchisesDan Hassler-Forest33 Transmedia Charity: Constructing the Ethos of the BBC's Red Nose Day Across MediaMatthew Freeman34 Transmedia Education: Changing the Learning Landscape Lorena Peret Teixeira Tarcia 35 Transmedia Literacy: Rethinking Media Literacy in the New Media EcologyCarlos A. Scolari 36 Transmedia for Social Change: Evolving Approaches to Activism and Representation Donna Hancox37 Transmedia Identities: From Fan Cultures to Liquid Lives Andre Jansson and Karin Fast38 Transmedia Psychology: Creating Compelling and Immersive Experiences Pamela Rutledge39 Transmedia Religion: From Representations to Propaganda StrategyMarie-Eve CarignanPart 5: Methodologies of Transmediality40 A Narratological Approach to Transmedial Storyworlds and Transmedial UniversesJan-Noel Thon41 An Ontological Approach to Transmedia Worlds Frank Branch and Rebekah Phillips42 An Experience Approach to Transmedia FictionsSusana Tosca and Lisbeth Klastrup43 A Design Approach to Transmedia ProjectsRenira Rampazzo Gambarato 44 A Management Approach to Transmedia Enterprises Ulrike Rohn and Indrek Ibrus45 A Micro-Budget Approach to Transmedia in Small NationsKyle Barrett46 A Genettian Approach to Transmedia (Para)Textuality Raul Rodriguez Ferrandiz47 A Semiotic Approach to Transmedia Storytelling Geane Carvalho Alzamora48 A Mythological Approach to Transmedia Storytelling Nicoleta Popa Blanariu and Dan Popa49 A Qualitative Network Approach to Transmedia CommunicationMatthias Berg and Andreas Hepp50 A Metrics Model for Measuring Transmedia EngagementEefje Op den Buysch and Hille van der Kaa