Description
Taylor & Francis Ltd Rubber Materials 2008 Edition by R. Kothandaraman
Rubbers play a vital role in widespread industries including automobile, aeronautics, electrical/electronics, materials handling, and healthcare. From mechanical components to storage lining and insulation, choosing the right material is crucial. This comprehensive reference on rubber materials examines the structure-property relationships of natural rubbers and their applications. The book also covers synthetic, hydrocarbon, oil-resistant, special, high-performance, polyurethane, and thermoplastic rubbers. Topics also include polymerization, rubber blending, polyurethanes, and rubber compounding techniques and materials. Introduction (Kenneth N. Cissna, Lawrence R. Frey). Part I: Foundations of Applied Communication Research. 1. The Development of Applied Communication Research (Kenneth N. Cissna, William F. Eadie, Mark Hickson, III). 2. Across Applied Divides: Great Debates of Applied Communication Scholarship (Lawrence R. Frey, SunWolf). 3. Practical Theory in Applied Communication Scholarship (J. Kevin Barge, Robert T. Craig). Part II: Methods of Applied Communication Research. 4. Using Quantitative Methods to Conduct Applied Communication Research (Jim L. Query, Jr., Kevin B. Wright, Patricia Amason, Kristen Campbell Eichhorn, Melinda R. Weathers, Martha Womack Haun, Eileen S. Gilchrist, Laura Bochenek Klein,Valerie Pedrami). 5. Rhetorical Methods of Applied Communication Scholarship (Celeste Condit, Benjamin R. Bates). 6. Ethnography in Applied Communication Research (Laura L. Ellingson). 7. Discourse Analysis: The Practice and Practical Value of Taping, Transcribing, and Analyzing Talk (Karen Tracy, Julien C. Mirivel). Part III: Issues in Applied Communication Research. 8. Positioning Gender as Fundamental in Applied Communication Research: Taking a Feminist Turn (Patrice M. Buzzanell, Rebecca Meisenbach, Robyn Remke, Helen Sterk, Lynn H. Turner). 9. Race as Political Identity: Problematic Issues for Applied Communication Research (Anne Mayden Nicotera, Marcia J. Clinkscales, Laura K. Dorsey, Marnel N. Niles). 10. Technology in/as Applied Communication Research (Leah A. Lievrouw). 11. Managing a World of Problems: The Implications of Globalization for Applied Communication Research (John Parrish-Sprowl). 12. Applied Communication Ethics: A Summary and Critique of the Research Literature (Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer, Julie M. Novak). Part IV: Contexts of Applied Communication Research. 13. Family as Agency of Potential: Toward a Positive Ontology of Applied Family Communication Theory and Research (Thomas J. Socha). 14. Organizational Communication and Applied Communication Research: Parallels, Intersections, Integration, and Engagement (David R. Seibold, Daisy R. Lemus, Dawna I. Ballard, Karen K. Myers). 15. In the Public Interest: Communication in Nonprofit Organizations (Eric M. Eisenberg, Beth Eschenfelder). 16. Health Communication as Applied Communication Inquiry (Gary L. Kreps, Ellen W. Bonaguro). 17. Communication in the Helping Professions (Katherine I. Miller, Jennifer Considine). 18. Aging and Applied Communication Research (Jon F. Nussbaum, Jennifer E. Ohs). 19. Applied Political Communication Research (Lynda Lee Kaid, Mitchell S. McKinney, John C. Tedesco). 20. Applied Communication Research in Educational Contexts (Ann L. Darling, Liz Leckie). 21. Communication for Participatory Development: Dialogue, Action, and Change (D. Lawrence Kincaid, Maria Elena Figueroa). Part V: Exemplary Programs of Applied Communication Research. 22. Drug Resistance Strategies Project: Using Narrative Theory to Enhance Adolescents' Communication Competence (Michael Hecht, Michelle Miller-Day). 23. Applied Research on Group Decision Support Systems: The Minnesota GDSS Project (Marshall Scott Poole, Gerardine DeSanctis). 24. Fear Appeals and Public Health: Managing Fear and Creating Hope (Kim Witte, Anthony J. Roberto). 25. The Multiple Faces of the Public Dialogue Consortium: Scholars, Practitioners, and Dreamers of Better Social Worlds (Kimberly Pearce, Shawn Spano, W. Barnett Pearce)