Description
Cengage SalonOvations Picture This-our Image in Print 1996 Edition by Victoria Wurdinger
Creating and promoting the kind of image you want through the medium of photography is essential if you want to compete on a high professional level. This unique reference gives you the how-to instruction of the basic equipment that will enable you to use photography as a principle marketing tool. Features: -Every vital aspect of a successful salon photo shoot, including 4-color advertising and promotional pieces. -How to decide on the right image to convey, refine the chosen image, develop the photographic team, handle legal issues, and conduct the shoot in a manner that saves you time and money while it fulfills your promotional needs -Cost-saving ideas and fee information to facilitate budget planning.