Description
McGraw Hill Service Management by Fitzsimmons
The most comprehensive and widely used introduction to service operation book available today.Written by one of the top authorities on the subject, the Fifth Edition of Service Management: Operation, Strategy, Information Technology continues as a market leader by balancing conceptual and applied coverage of service operations and management. The book covers both strategic and operational issues pertaining to service. The breadth of this text's coverage spans qualitative and quantitative aspects of service management.
Key Features:-
- Balancing conceptual and applied coverage of all aspects of the management and operation of services
- The book is designed to develop students' skills in both strategic and operational issues pertaining
- Chapters on supply chain management, project management, and inventory management permit the use of
- Selective update of examples, "Service Benchmark" boxes, and cases.
- Ancillary package includes student CDROM and Website that includes self-test quizzes, video clips, S