Description
Psychology Press Social Cognition by Greifeneder; Herbert Bless
Social cognition is a key area of social psychology, which focuses on cognitive processes that are involved when individuals make sense of, and navigate in their social world. For instance, individuals need to understand what they perceive, they learn and recall information from memory, they form judgments and decisions, they communicate with others, and they regulate their behavior. While all of these topics are also key to other fields of psychological research, it's the social world-which is dynamic, complex, and often ambiguous-that creates particular demands.