Description
New Century Publications Social Entrepreneurship by C Paramasivan
Social entrepreneurship is the art of creating a socially responsible business that aims at generating profit, while solving social and environmental problems. A social entrepreneur starts and runs social enterprises. Social entrepreneurs find new and efficient ways to create products, services or structures that either directly cater to social needs or enable to cater to social needs that must be satisfied in order to achieve sustainable development. Social entrepreneurship takes responsibility for an innovative and untested idea for positive social change and ushering that idea from dream to reality. It enables social entrepreneur to make lasting impact on the most difficult problems and it is a special combination of groundbreaking creativity and steadfast execution. Corporate social responsibility (CSR) is a concept, accepted the world over, whereby corporates integrate social and environmental concerns in their business operations and in the interactions with their stakeholders on a voluntary basis. The three keys to an effective CSR are commitment, clarity and congruence with corporate values. Clarity is all important because each corporate entity has to frame its CSR initiatives based on the environment of the activities being carried out. Congruence is about ensuring the corporate attitude to its responsibilities towards society. CSR should also be consistent with own values and culture of the company. This volume contains 16 papers which provide deep insights into the social and ethical aspects of modern business practices. [Subject: Business, Ethics, Indian Studies, Gender Studies]