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Social Marketing, 4th Edition: Influencing Behaviors for Good

Social Marketing, 4th Edition: Influencing Behaviors for Good
Books from same Author: Nancy R Lee and Philip Kotler
Books from same Publisher: SAGE Publications India Pvt Ltd

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Description

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.

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General Information
Author(s)Nancy R Lee and Philip Kotler
PublisherSAGE Publications India Pvt Ltd
Edition4
ISBN9788132110200
Pages516
BindingPaperback
LanguageEnglish
Publish YearAugust 2012
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