This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

Passwork-protected Instructor Resources at include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.

More Details about Social Marketing, 4th Edition: Influencing Behaviors for Good

General Information  
Author(s)Nancy R Lee and Philip Kotler
PublisherSAGE Publications India Pvt Ltd
Publish YearAugust 2012