Social Marketing in India at Meripustak

Social Marketing in India

Books from same Author: Sameer Deshpande and Nancy R Lee

Books from same Publisher: SAGE Publications India Pvt Ltd

Related Category: Author List / Publisher List

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  • General Information  
    Author(s)Sameer Deshpande and Nancy R Lee
    PublisherSAGE Publications India Pvt Ltd
    Publish YearDecember 2013


    SAGE Publications India Pvt Ltd Social Marketing in India by Sameer Deshpande and Nancy R Lee

    The book, an adaptation of Nancy Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good 4th Edition, is structured around the ten-step marketing planning process that trains and encourages social change managers to undertake a systematic and comprehensive approach to behavior change rather than jumping to the stage of producing just ads. The book illustrates these steps and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. The book will convince readers that social marketing is not just about producing posters or distributing condoms; it can do much more. Through these discussions, the book proposes new ways to address old problems. In sum, if you want to learn how to fix India’s problems, this book is for you.