Description
Routledge Social Media Storms 1st Edition 2021 Softbound by Pernille Ryden, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Skare
1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally