Description
Routledge Social Media and Crisis Communication 2nd Edition 2022 Softbound by Yan Jin, Lucinda L. Austin
An integration of research, theory and application written by leading scholars in crisis communicationSocial media is a key component of any public relations course or practice, and this volume presents the latest thinking in the discipline as related to crisis communicationSecond edition includes greater international coverage, coverage of new social media platforms and technology, and an enhanced focus on ethics.