Description
Taylor & Francis Ltd Sport And The Media: Managing The Nexus 2Nd Edition by Matthew Nicholson Anthony Kerr Merryn Sherwood
Managing the Nexus. Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases as well as four completely new chapters covering social media managing the media the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and