Description
MCGRAWHILL Strategic Management 2002 Edition by John A. Pearce, Richard D. Robinson
This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of "Business Week" cases are woven into the text.