Description
Taxmann Strategic Management 2nd Edition by N. Chandrasekaran and P.S. Ananthanarayanan
This book discusses the crucial role of strategic management in leveraging technology, digitalisation, smart manufacturing, and globalisation to gain a competitive advantage in today's dynamic market. It highlights how companies vie not just for resources and capabilities but also for innovative ideas and market presence to ensure sustainable growth. The narrative underscores the creation of strategic assets and intents, positioning firms as industry leaders and setting new standards of excellence across global markets.
This book is designed for students enrolled in Strategic Management courses, whether in management programs or specialised strategic management courses, and professionals seeking to deepen their understanding of strategic management principles and applications.
The Present Publication is the 2nd Edition, authored by N. Chandrasekaran and P.S. Ananthanarayanan. The noteworthy features of the book are as follows:
[Integration of Global and Indian Business Context] The book presents an in-depth look into the strategic management practices that have shaped successful international and Indian companies, emphasising the creation of intangible and physical assets in competitive markets
[Evolution of Strategic Management] It traces the development of strategic management from various perspectives, including Long Range Planning, Business Policy, and Corporate Planning, to its current significance in ensuring sustainable growth in a fluctuating business environment
[Comprehensive Approach] The text presents a holistic view of strategic management, covering the spectrum from strategic planning to execution. It addresses the challenges of global mergers, market entries, and technological advancements, highlighting their impact on corporate strategies and host countries
[Practical Insights and Indian Ethos] Through exhibits, case studies, and examples, the book reflects the Indian managerial scenario and ethos, offering a unique perspective on globalisation and strategic management
[For a Diverse Audience] Aimed at management students, practising managers, and professionals across sectors, this book elucidates concepts, tools, and techniques of strategic management, making them relatable to real-life business situations
[Structured Learning Experience] Each chapter begins with clear learning objectives and unfolds systematically, blending theory with practical applications. Illustrations, examples from real life or industry, and case studies for classroom discussion are included to enrich the learning experience
The detailed contents of the book are as follows:
Chapter 1 – Introduction to Strategic Management
Case Study – Indian Oil Corporation Ltd. & Bharti Airtel
Sub-Topics:
Introduction to Management and Strategy
Evolution of Strategic Management
Schools of Thought
Relevance of Strategic Management for an Organization
The Strategic Management Process
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 2 – Vision, Mission, Goals, and Objectives
Case Study – National Thermal Power Corporation, Procter & Gamble Hygiene and Health Care Limited
Sub-Topics:
Developing Vision and Mission Statements
Situational Analysis (SWOT, TOWS)
Defining Organisational Goals and Objectives
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 3 – Environment and Strategy
Case Study – EID Parry India Ltd & Ashok Leyland
Sub-Topics:
Organisational Environment
External and Political Environment
Economic, Technological, Sociocultural Environments
Environmental Scanning
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 4: Strategic Analysis: Models and Techniques
Case Study – ABC Consumer Products Ltd, Sachin's Dilemma
Sub-Topics:
Forecasting, Strategic, and Financial Models
Decision Support Models
Porter's Five Forces Theory
Strategic Choice
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 5 – Corporate Strategy
Case Study – Berger Paints in India & RBI's Role in Oriental Bank of Commerce's Merger with Global Trust Bank
Sub-Topics:
Importance and Levels of Corporate Strategy
Performance Strategy
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 6 – Fusion of Strategic Options
Case Study – Tata Starbucks Ltd & The Merger of Sony and Zee
Sub-Topics:
Corporate Parenting, Restructuring
Business Process Reengineering
Joint Ventures, Strategic Alliances
Mergers and Acquisitions
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 7 – Strategic Formulation
Case Study – Tata Chemicals & Walmart
Sub-Topics:
Making Strategic Choice
Strategy Formulation and Choice
Tools and Techniques for Strategy Formulation
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 8 – Strategy Implementation
Case Study – Jio Mart & Sundaram Clayton
Sub-Topics:
Nature and Models of Strategic Implementation
Business Process Reengineering and Management
Benchmarking, Reverse Engineering, Implementing Kaizen
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 9 – Ethics, Social Responsibility, and Corporate Governance
Case Study – Big Corporate Scandals, GNFC, Corporate Governance & CSR with Marico
Sub-Topics:
Business Ethics Across Functions
Corporate Social Responsibility (CSR)
Corporate Governance
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 10 – Evaluation and Control
Case Study – Reliance Natural Resources Limited, Shipping Corporation of India
Sub-Topics:
Evaluation and Control Processes
Barriers to Evaluation
Tools for Evaluation and Control
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 11 – Applications of Strategic Cost Management
Case Study – Alok Industries Limited & ASM Textiles Ltd
Sub-Topics:
Strategic Cost Management Program
Tools of Strategic Cost Management
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 12 – Risk Management
Case Study – COVID-19 Impact on Global Business & Amazon
Sub-Topics:
Impact of Uncertainty and Risk
Risk Identification and Classification
Risk Assessment and Management Techniques
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 13 – Corporate Risk Management
Case Study – Pharmaceutical Companies Post-Pandemic, Lehman Brothers, LVB
Sub-Topics:
Relationship Between Risk and Strategy
Types of Corporate Risk
Others – Summary, Keywords, Review Questions, Project Assignments
Chapter 14 – A Guide to Case Analysis
Sub-Topics:
The Case Method of Learning in Strategic Management
Significance of Case Method
Case Description
Procedure for Analysing the Cases
Approaches to Different Formats of Case Solution
Others – Financial Analysis, Financial Statements & Key Focus Aspects for Designing a Solution to a Strategy Case
Additional Cases
Case Study
India's Castings and Forging Industry
The Chennai Venus Hotel
S&S Inc
Gujarat Engineering Company Ltd
Golden Machine Works
The Merger of Allahabad Bank and Indian Bank
Goodwill Logistics
Jubilant Food Works
Silicon Valley Bank
Professional Service Firm