Description
John Wiley Strategic Management of e-Business 2004 Edition by Stephen Chen
E-Business Is Changing Fast, Along With The Thinking Behind It, And As Yet There Is No Agreement On What Should Be Taught On An E-Business Course And How. This Revised And Updated Edition Of A Successful Mba-Level Text Takes A Strategic Management Perspective Of E-Business, Although It Also Touches On Related Areas Such As Internet Marketing And Is. Stephen Chen Focuses On The Strategic Implications Of E-Business And Examines The Strategies Employed In A Range Of Industries, Providing A Comprehensive Review Of Current Research And Practice. Table Of Contents : - Preface To The Second Edition.Preface To The First Edition.About The Author.Chapter 1. Introduction To E-Business.Chapter 2. The Basics Of E-Business Technology.Chapter 3. The Markets For Electronic Commerce.Chapter 4. E-Marketing.Chapter 5. The Economics Of E-Business.Chapter 6. Analysing The Industry Impacts Of E-Business.Chapter 7. Developing An E-Business Strategy.Chapter 8. Implementing An E-Business Strategy.Chapter 9. Public Policy Issues.Chapter 10. Future Trends.