Description
Cengage Strategic Managementcompetitiveness & Globalization Concept&Cases by Hitt, Ireland, Hoskisson
About The Book: Strategic Management: Competitiveness And Globalization: Concepts And Cases,12Th Editionintroduce Your Students To Strategic Management With The Market-Leading Text That Sets The Standard For The Course Area. Written By Respected Scholars Who Have Taught Strategic Management At All Educational Levels,Hitt,Ireland,And Hoskissonand'S Latest Edition Provides An Intellectually Rich,Yet Practical,Analysis Of Strategic Management. The Classic Industrial Organization Model Is Combined With A Resource-Based View Of The Firm To Provide Students With A Complete Understanding Of How Todayand'S Businesses Establish Competitive Advantages And Create Value For Stakeholders. Cutting-Edge Research Is Presented With A Strong Global Focus,Featuring More Than 500 Emerging And Established Companies. New Opening Cases Introduce Chapter Concepts,And Mini Cases Offer New Contexts Of Study...