Description
McGraw Hill Strategic Mgmt.6E by DESS
Strategic Management - Creating Competitive Advantages Sixth Edition, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more. The text is rounded off by rich, relevant, teachable cases. This text accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for the students.