Description
Cengage Strategic Organizational Communication Toward the Twenty-First Century 1993 Edition by C.R. Conrad
Designed for courses in organisational communication this book focuses on organizational structure and the impact that an organisation's design and operation have on its communicative processes. The text explains why communication problems occur and how they can be detected and solved. The principle that an organisation's need for control and coordination is in constant tension with an individual's need for autonomy and creativity is employed as the theme of the text. Features: * Case studies drawn from actual research or published works discuss real-life situations, such as buying a car, making the material more relevant to students who do not have personal work experience. * Discusses topics that will be directly relevant to students' personal organizational lives, including socialization and assimilation, power and politics, communication and conflict management, and communication and gender roles. * Focuses on organizational culture throughout the text. * Explains how various perspectives on organizational communication are not mutually exclusive but actually enrich one another. * A list of core concepts introduces each chapter.* Extensive chapter end notes and bibliography offer students additional readings and research. New to this edition: * Chapter on gender roles in the workplace expands its discussion to include paralles issues of bias and stereotyping of minority groups in organizations. * Introduces 11 new case studies. * Expands discussion of critical theory throughout the text. * Incorporates a more in-depth treatment of decision making. * Adds discussion of communication media and technology. * Provides a comprehensive discussion of ethics and ethical decision making.