Description
McGraw Hill Successful Business Intelligence, 2/E by Cindi Howson
Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:
Garner executive support to foster an analytic culture
Align the BI strategy with business goals
Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
Continuously improve the quality, breadth, and timeliness of data
Find the relevance of BI for everyone in the company
Use agile development processes to deliver BI capabilities and improvements at the pace of business change
Select the right BI tools to meet user and business needs
Measure success in multiple ways
Embrace innovation, promote successes and applications, and invest in training
Monitor your evolution and maturity across various factors for impact
Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.
From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.