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Kogan Page India Pvt. Limited Sunday Times Creating Success: Be Your Own Boss 3/e by David Mc Mullan
Setting up your own business and ensuring its survival can appear a daunting prospect. There is an obvious need for proper preparation and planning if you are to deal with the risks and hidden obstacles and this book helps you do just that. A concise practical guide from experienced entrepreneur David McMullan it provides sound easy-to-read advice on every aspect of starting up a business and ensuring its success. It explains what planning is necessary beforehand and what the problems are likely to be - so they can be avoided and the future of the business guaranteed. All the key topics are covered in the author s approachable style
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