Description
SAGE PUBLISHING Survey Research Second Edition 2007 Edition by Sapsford
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents:Concise and analytic coverage of multivariate analysis techniquesA new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personalityAn account of using materials on the internetConcise introductions and summaries to all chaptersThis book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented. PART ONE: INTRODUCTIONWhat Is Survey Research?What's the Problem? Developing IdeasPART TWO: THE SIZE OF THE PROBLEMThe Theory of SamplingMaking DoSampling in the Real WorldPART THREE: OPINIONS AND FACTSMeasurementPrinciplesPutting It into PracticeComplex ConceptsWhat Does It All Mean?PART FOUR: EXPLORING DATAKeeping It SimpleTabular AnalysisRelationships and DifferencesConstructing ScalesPART FIVE: FINISHING UPDid You Need To Do Your Own Survey?Reporting the Results