Description
CENGAGE Technical Communication A Reader Centered Approach 8Th Ed. 2014 Edition by ANDERSON P V
Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH, International Edition. Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading. PART I: INTRODUCTION.1. Communication, Your Career, and This Book.2. Overview of the Reader-Centered Communication Process: Obtaining a Job.PART II: DEFINING YOUR COMMUNICATION'S GOALS.3. Defining Your Communication's Goals.PART III: PLANNING.4. Planning for Usefulness.5. Planning Your Persuasive Strategies.PART IV: CONDUCTING RESEARCH.6. Conducting Reader-Centered Research: Gathering, Analyzing, and Thinking Critically About Information.7. Using Five Reader-Centered Research Methods.PART V: DRAFTING PROSE ELEMENTS.8. Drafting Reader-Centered Paragraphs, Sections, and Chapters.9. Using Nine Reader-Centered Patterns for Organizing Paragraphs, Sections, and Chapters.10. Developing an Effective, Professional Style.11. Beginning a Communication.12. Ending a Communication.13. Writing Reader-Centered Front and Back Matter.PART VI: DRAFTING VISUAL ELEMENTS.14. Creating Reader-Centered Graphics.15. Creating Eleven Types of Reader-Centered Graphics.16. Designing Reader-Centered Pages and Documents.PART VII: REVISING.17. Revising Your Drafts.18. Testing Your Drafts for Usefulness and Persuasiveness.PART VIII: APPLICATIONS OF THE READER-CENTERED APPROACH.19. Creating Communications with a Team.20. Creating and Delivering Listener-Centered Oral Presentations.21. Managing Client and Service-Learning Projects.22. Creating Reader-Centered Websites.PART IX: SUPERSTRUCTURES.23. Letters, Memos, E-mails, and Digital Exchanges.24. Writing Reader-Centered Proposals.25. Writing Reader-Centered Empirical Research Reports.26. Writing Reader-Centered Feasibility Reports.27. Writing Reader-Centered Progress Reports.28. Writing Reader-Centered Instructions.Appendix A: Documenting Your Sources.Appendix B: Projects.References.Index.