Description
SAS Institute Text Mining and Analysis by Goutam Chakraborty Murali Pagolu Satish Garla
Big data: Its unstructured its coming at you fast and theres lots of it. In fact the majority of big data is textoriented thanks to the proliferation of online sources such as blogs emails and social media. However having big data means little if you cant leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods Examples and Case Studies Using SAS. This handson guide to text analytics using SAS provides detailed stepbystep instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach youll learn not just how to analyze your data but how to collect cleanse organize categorize explore and interpret it as well. Text Mining and Analysis also features an extensive set of case studies so you can see examples of how the applications work with realworld data from a variety of industries. Text analytics enables you to gain insights about your customers behaviors and sentiments. Leverage your organizations text data and use those insights for making better business decisions with Text Mining and Analysis.show more