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The 5 Paths to Persuasion at Meripustak

The 5 Paths to Persuasion by Robert B Miller Gary A Williams, Kogan Page India Pvt. Limited

Books from same Author: Robert B Miller Gary A Williams

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Robert B Miller Gary A Williams
    PublisherKogan Page India Pvt. Limited
    ISBN9780749447779
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2006

    Description

    Kogan Page India Pvt. Limited The 5 Paths to Persuasion by Robert B Miller Gary A Williams

    The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire and when and how they should be used. It explains how to plan structure and compose the right questionnaire for the research you are running.



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