Description
CAMBRIDGE UNIVERSITY PRESS The Adaptive Decision Maker by John W. Payne , James R. Bettman , Eric J. Johnson
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.show more