Description
McGraw Hill The Best Guerrilla Remix Marketing by LEVINSON
The father of Guerrilla Marketing delivers his ultimate collection. The very best of Guerrilla Marketing the definitive collection of monumental strategies, tactics, secrets, and tools that took Levinson a lifetime to uncover retooled for today's business environment. Reconnecting with more than 25 co-authors to cover the collected works of the Guerrilla series, the Father of Guerrilla Marketing delivers the first comprehensive compilation of Guerrilla topics all under one cover.
Key Features:-
- Introduction from Seth Godin, author of ten international bestsellers
- Includes contributions from 25+ top Guerrilla Marketing co-authors providing action plans for critic
- Covers: Marketing, branding, networking, Internet, publicity, careers, profits, selling, negotiating
- Includes in-depth case studies, best practices, and proven techniques from guerrilla marketing exper
- Author, Jay Conrad Levinson, is a highly acclaimed marketing specialist whose books appear in 62 lan