Description
Michelle Green The Business of Baking The book that inspires motivates and educates bakers and decorators to achieve sweet business success. by Michelle Z Green
Have Your Cake and Sell It Too! Yes, you can make a living out of owning a cake business - but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from you. Written by the leading authority on running a successful cake business, The Business of Baking gives you the knowledge, motivation and inspiration to help you start and grow a business from your sweet art. Many of us started in this industry because in a moment of enthusiasm or guilt, we agreed to make a cake for someone we love. Once we cleaned up the kitchen (twice), cursed at the plastic bags which supposedly are easy to use as piping bags, and swore we would never, EVER do this again...we did it again, became addicted to it, and found ourselves in business. Along the way, we learned how to bake, fill and ice a cake but we never learned the business skills we need to get our dreams off the ground. In this book you will: Understand how to price for profit and communicate your prices without cringing Learn customer service skills so they love you and what to do if it goes wrong Understand the importance of marketing and how to do it without feeling self-conscious Get some real-life advice on how to have both a life, a family and a business without losing your mind Find solid small business advice presented with a dash of humour and a pinch of tough love