Description
VIVA BOOKS PRIVATE LIMITED The Chemisty of Strategy by John W. Myrna
This book offers readers something they can’t find in today’s most popular business books: a practical tested perspective and strategic planning process that works for the legions of companies that don’t have the resources of an Apple GE or P&G. Readers will gain a deep understanding of what strategy and strategic planning is; why it’s critical to their organization and their own success; and how to create implement and sustain a strategy that literally turns vision into reality. Executive teams are searching for the magic elixir of success. The appeal of such alchemical magic is obvious. If a company’s managers do just this one simple thing or follow this simple easy plan they too can enjoy profit margins and stock prices just like the “it” company of the moment. The process of successfully growing an organization is like mixing chemicals together to create a reaction. Ask the typical executive to name the most valuable tool in the process of creating a chemical reaction and they’ll offer such answers as the quantity of certain chemicals the quality of the lab facility the combination of two or more elements and so on. That’s because we tend to be so rooted in tactical thinking that we miss the larger equation. The reality is that the most important tool in creating the desired chemical reaction -or growing a company - is the formula that describes its “big picture” results. The primary formula for strategy is simple enough: (What +Why + How) -> The Future What do we want the company to look like in the future? Why do we want to look like that? How do we get there? (What +Why + How) = Strategy This strategic planning approach derives from the author’s own alchemist-like professional search to find the magic formula for transforming the value of companies. In this book: • The Chemistry of Strategy • The Chemistry of an Executive • Leadership Team • Team Planning: The Catalyst for • Successful Strategy • The Good the Bad and the Ugly • Truth about Growth • Market Technical and Financial • Risk • The Chemistry of Product/Market • Strategies • Organizing to Win • Productivity and Continuous • Improvement • The Chemistry of Implementation • People Chemistry: Engaged Empowered and Accountable • The Chemistry of Breakthrough • Leadership