Description
Amacom The Franchising Handbook 1993 Edition by Andrew J. Sherman
The Franchising Handbook is a collaborative effort providing top-notch advice from some of the most recognized professionals and advisors within the franchising community, including the International Franchise Association. Together, the contributors discuss pragmatic solutions to day-to-day franchising problems as well as the strategic issues involved in starting up or running an established franchise program.The first comprehensive resource of its kind, The Franchising Handbook reflects the latest approaches to management, operations marketing, and financial and legal issues. Organized for easy reference and with forms and checklists to clarify key concepts, the book covers a host of topics, including developing an effective training program; managing quality control; creating an operations manual; the role of computers; site selection; demographic and marketing analysis; the franchisor-franchisee relationship; franchisee advisory councils; developing sales and marketing plans; advertising and public relations; using trade shows to market the franchise; structuring the franchise agreement; building a compliance system; resolving conflicts between franchisors and franchisees; trademark registration and protection, negotiating commercial leases; raising capital; equipment leasing programs; financial and tax reporting; developing a fee structure; franchising and the Americans with Disabilities Act; women and minorities in franchising; multiarea development and expansion strategies; trends and developments in international franchising; and trends in franchising education.Franchising has become a powerful economic force, both internationally and domestically. In 1990 alone this ever-expanding market accounted for over $750 billion in the United States. But as editor Andrew Sherman warns: "After over twenty-five years of rapid growth, franchisors must take a look at their management and financial structures to ensure that they are properly positioned for another twenty-five years of unbridled success." The Franchising Handbook contains everything franchising executives must know to ensure their economic vitality well into the next century.