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Penguin The Icarus Deception How High Will You Fly? by Seth Godin
About the Book: The Icarus Deception: How High Will You Fly? In The Icarus Deception, Seth Godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art Seth Godin, marketing genius and the most popular businessblogger in the world, is back to teach us why we should all treatour work as art. Creativity is both scarce and valuable. What was important inthe old economy (conformity, standardization, interchangeability)has been turned on its head. What matters now is trust, permission,remarkability, leadership, and telling stories that spread. Whetheryoure a teacher, a doctor or a customer service rep you can makeart if you care about why you went to work today and how you can bebetter at it tomorrow. Being an artist isnt a genetic disposition or a specific talent.Its an attitude; a hunger to seize new ground, make connections andwork without a map. Steve Jobs was an artist, as were Henry Fordand Martin Luther King Jr. They saw something others didnt and thenfound the guts to do something about it. This is Seth Godins most personal book yet - a pithy,inspirational call to arms Reviews If Seth Godin didnt exist, wed need to invent him - Fast Company Seth Godin is a demigod on the web, a bestselling author, highlysought-after lecturer, successful entrepreneur, respected punditand high-profile blogger Forb A wonderful manifesto in the authors characteristic style -pathological honesty, ruthless scepticism and generous intellect.The Icarus Deception turns society upside-down in order to awakenthe readers rebellious spirit and encourage him to create Management Today