Description
SAGE Publications Inc The McDonaldization Thesis Explorations and Extensions 1998 Edition by George Ritzer
In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them. The author concludes with a re-evaluation of the McDonaldization thesis and its future. Table of contents :- Introduction: McDonaldization and BeyondTHEORETICAL ISSUESMannheim's Theory of RationalizationAn Alternative Resource for the McDonaldization Thesis?The McDonaldization of American SociologyA Metasociological AnalysisMunch(ing) on the McDonald(ization) of Social TheoryTHE EXPANSION OF MCDONALDIZATIONMcJobsMcDonaldization and its Relationship to the Labor ProcessMcDonaldizationThe New American MenaceGlobalization, McDonaldization and AmericanizationCredit Cards, Fast-Food Restaurants and Increasing RationalizationTHE NEW MEANS OF CONSUMPTIONThe New Means of ConsumptionA Postmodern Analysis`McDisneyization' and `Post-Tourism'Complementary Perspectives on Contemporary TourismMcUniversity in the Postmodern Consumer SocietyDealing with the New Means of ConsumptionMCDONALDIZATION REDUXSome Concluding Thoughts on the McDonaldization Thesis