Description
Oxford The Microeconomics of Product Innovation 2018 Edition by Paul Stoneman, Eleonora Bartoloni, Maurizio Baussola
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation andfirm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation. Table of contents : - 1: Introduction2: Some initial definitions3: Sources of new products4: The extent of product innovation5: The demand for a new product6: Capacity creation, pricing, and the promotion of product innovations7: The incentives to and constraints upon product innovation8: Empirical evidence regarding the determination of the extent of product innovation9: The diffusion of product innovations10: Product innovation and firm performance11: Product innovation and price measurement12: Product innovation and welfare13: Product innovation and the policy dimension