Description
Penguin The New Rules of Business Get Ahead or Get Left Behind by Rajesh Srivastava
How did Apple teach its employees to become sales consultants? How did Tanishq pivot to unlock growth? Why did Southwest Airlines treat its employees as its best customers? How did Google transform its work place into a fun place? These and more are part of The New Rules of Business. The world of business has changed. As business progresses in a VUCA world which is volatile, uncertain, complex and ambiguous organisations are changing at a faster speed than ever. Businesses are reinventing themselves and how they deal with employees, customers and other stakeholders. This book unfolds the mysteries of these new ways of doing business which most companies try to keep as secret. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.