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Kogan Page Limited The New Strategic Brand Management 5/e by Jean-Noël Kapferer
"New exciting ideas and perspectives on brand building." ― Philip Kotler, 'The father of modern marketing'
"Kapferer's book is one of the cornerstones of brand management in MBA programs today." ― Anand P Rarnan, Senior Editor, Harvard Business Review
"A magisterial work on brands." ― Editor, The Journal of Product & Brand Management
"If I had to use just one word to describe this book I would say it is comprehensive. Itprovides guidance through the entire branding process; no aspect of brand management is left untouched." ― Michael Baicoianu, Branduniq.com
"A fully and highly informative text. Well-written and brought to life through numerous appropriate examples." ― International Journal of Research, The Market Research Society
"Kapferer continues to be on the leading edge." ― Earl N Powell, President Emeritus, Design Management Institute
"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." ― Rik Riezebos, European Institute for Brand Management
"A solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management." ― David Aaker, author of Managing Brand Equity
"I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding." ― Scott Talgo, Managing Director at J Scott Consulting
"The best book on branding." ― Design Magazine