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The Official Cim Coursebook 2007-2008: Marketing In Practice at Meripustak

The Official Cim Coursebook 2007-2008: Marketing In Practice by Curtis T , ELSEVIER

Books from same Author: Curtis T

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General Information  
Author(s)Curtis T
PublisherELSEVIER
ISBN9780750684330
Pages424
BindingSoftbound
LanguageEnglish
Publish YearAugust 2007

Description

ELSEVIER The Official Cim Coursebook 2007-2008: Marketing In Practice by Curtis T

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.