Description
Echo Point Books & Media The Practice of Creativity by George M Prince Foreword by Steve Krug
Every meeting leader has faced groups that stagnate creatively or worse turn acrimoniousa dullness or negativity stemming from the groups inability to pursue ideas productively and beyond their obvious limits. The Practice of Creativity offers a bold and timetested approach to this problem an approach both dependable and dynamic; one that uses a unique method of metaphorical thinking to stimulate creative response.Written by the former president of Synectics Inc. this book provides detailed instructions on how to use a method already proven successful in many organizations including some of the largest and most successful in the world. It explores the process of facing and understanding problems eliminating inadequate ideas and unifying the entire group to concentrate its collective intelligence and imagination on fresh solutions. The leaders role is also discussed. Showing leaders not only how to enhance and encourage imagination and flexibility but to insure that the personal interactions remain open and constructive that the discussion retains healthy momentum and that the fear of being wrong will not inhibit open creative expression.An invaluable book for business government and other organizations The Practice of Creativity is unique in the field of meaningful communications. George Prince was the cofounder and president of Synectics Inc. Educated at Exeter and at Williams College he lived in Winchester Massachusetts until his death in 2009 at age 91. His work has appeared in many prominent publications including the Harvard Business Review which lists his article on running meetings as one of its alltime most requested reprints.show more