Description
Palgrave USA The Sport Business Future 2004 Edition by A. Smith, H. Westerbeek
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future. Table of contents : - The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual