Description
SAGE Publications India Pvt Ltd The (Un)Common Sense Of Advertising: Getting The Basics Right by Sanjay Tiwari
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.