Description
Sterling Tourism Development Principles & Practices by A K Bhatia
About the Book: Tourism Development Principles and PracticesTourism Development- Principles and Practices approaches the subject of tourism from the perspective of social science. Some basic disciplines such as, history, economics, sociology and psychology, environment, accommodation and communication are discussed as these relate to the tourism development.The book, divided in two parts covers different dimensions of the subject. Part I covers dimensions such as historical, economic, organisational and international. Part II examines the service dimensions to assist professionals in understanding and managing the tourism activity. The six chapters in this part deal with planning and development, marketing and communication and key product elements like accommodation and travel organisation sector......